CASE STUDY P4 INTERNATIONAL
Vista Communications was commissioned to produce a film set in a small office in Kolkata. Following a briefing from the Managing Director about the product and a concept was outlayed, Jayasankar, the creative director, attentively absorbed the concept and recommended conducting pre-concept research due to the company's extensive range of products and brands. Read More
In order to comprehend competitors' and dealers' perspectives, Vista embarked on thorough research, resulting in a solution that aimed to establish a strong brand perception and instill confidence in dealers and distributors. During the research phase,
Vista discovered that dealers and distributors commonly referred to the products of "Balaji Rotor Motors" and its subsidiaries as P4, attributing it to the highly popular 4-layer Polymer tank.
As a conclusion, it became apparent that the company needed a unified brand name encompassing all tank product categories and the secondary line of bath fittings. This unified brand name would take the spotlight in the television commercial (TVC). To address this, Vista devised a strategy to expand the bath fittings line alongside the tank products. This expansion would create the perception of the company's growth in diverse product lines. reinforcing dealers and distributors confidence in the company. Building on this strategy. Vista presented a comprehensive brand book, primarily focusing on the packaging of bath fitting products. While the overall look and feel adhered to international standards, the client emphasized the importance of the tanks.
The key challenge for Vista was to feature all product lines, including water tanks, bath fittings, and kitchen fittings, in a single TVC. To overcome this challenge. Vista designed the TVC to showcase the various applications of the products in relation to water(as the root). Reflecting this concept, the tagline "Shudh Pani Swasth Jeevan, P4 Ajeevan" was developed, emphasizing the connection between pure water and a healthy life. To promote brand recognition. Vista suggested incorporating a jingle in the TVC as it could also be utilized in radio advertisements. The repetition of the brand name throughout all formats created a lasting impact on viewers.
The TVC was produced to meet national standards.
In terms of media solutions, Vista carefully considered the research findings and the psychology of dealers, distributors, and end buyers. With innovative media planning and strategic buying. Vista implemented a tailored approach to reach the target audience effectively. The outcome of Vista's efforts resulted in a transformation of the brand's perception from a local brand to a national brand. As a testament to their success, the small office that once housed the operations has now been replaced by a larger office. Vista Communications has since continued to provide strategic solutions through various innovative TVC campaigns to stay competitive in the market.
As a conclusion, it became apparent that the company needed a unified brand name encompassing all tank product categories and the secondary line of bath fittings. This unified brand name would take the spotlight in the television commercial (TVC). To address this, Vista devised a strategy to expand the bath fittings line alongside the tank products. This expansion would create the perception of the company's growth in diverse product lines. reinforcing dealers and distributors confidence in the company. Building on this strategy. Vista presented a comprehensive brand book, primarily focusing on the packaging of bath fitting products. While the overall look and feel adhered to international standards, the client emphasized the importance of the tanks.
The key challenge for Vista was to feature all product lines, including water tanks, bath fittings, and kitchen fittings, in a single TVC. To overcome this challenge. Vista designed the TVC to showcase the various applications of the products in relation to water(as the root). Reflecting this concept, the tagline "Shudh Pani Swasth Jeevan, P4 Ajeevan" was developed, emphasizing the connection between pure water and a healthy life. To promote brand recognition. Vista suggested incorporating a jingle in the TVC as it could also be utilized in radio advertisements. The repetition of the brand name throughout all formats created a lasting impact on viewers.
The TVC was produced to meet national standards.
In terms of media solutions, Vista carefully considered the research findings and the psychology of dealers, distributors, and end buyers. With innovative media planning and strategic buying. Vista implemented a tailored approach to reach the target audience effectively. The outcome of Vista's efforts resulted in a transformation of the brand's perception from a local brand to a national brand. As a testament to their success, the small office that once housed the operations has now been replaced by a larger office. Vista Communications has since continued to provide strategic solutions through various innovative TVC campaigns to stay competitive in the market.
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